Is CBD Legal in Wisconsin? 2025 Update

Wisconsin is one of the most CBD-friendly states in the United States. As of 2025, all hemp-derived CBD products containing 0.3% THC or less are fully legal under both federal and Wisconsin state law. Whether you’re a long-time user or just beginning your wellness journey with CBD, it’s important to understand the legal landscape, purchasing options, and consumer safety concerns. This guide provides a comprehensive overview of CBD legality in Wisconsin.

1. Legal Background: How CBD Became Legal in Wisconsin

Lydia’s Law (2014)

Wisconsin first took steps toward CBD legality with the passage of Lydia’s Law in 2014. This law initially allowed patients with seizure disorders to access CBD oil under strict medical supervision. However, the law did not provide a legal means to purchase CBD, making it symbolic rather than practical.

Expansion in 2017

In 2017, the law was expanded to allow broader medical use of CBD for other conditions beyond epilepsy. This gave physicians more freedom to recommend CBD, although distribution and access were still limited.

The 2018 Farm Bill

At the federal level, the 2018 Farm Bill legalized industrial hemp and its derivatives, including cannabidiol (CBD), as long as products contain no more than 0.3% THC. Wisconsin adopted this change through state legislation, effectively legalizing hemp-derived CBD products across the state.

Wisconsin Act 68 (2019)

This law aligned Wisconsin with federal hemp regulations and removed hemp-derived CBD from the controlled substances list. It paved the way for farmers, processors, retailers, and consumers to engage in the hemp-CBD industry legally and openly.

2. Current CBD Laws in Wisconsin

As of 2025, the following are the key legal guidelines:

• CBD products are legal if derived from industrial hemp containing 0.3% THC or less.
• There are no possession limits for CBD in Wisconsin.
• No prescription is needed to purchase CBD.
• CBD derived from marijuana (not hemp) remains illegal under state law.
• Delta-8 and Delta-9 THC products are permitted only if derived from hemp and do not exceed 0.3% Delta-9 THC.
• Individuals cannot grow hemp at home unless licensed under the state’s hemp program.

3. CBD Labeling and Testing Requirements

Although not strictly enforced, responsible sellers follow these best practices:

• Clearly labeled CBD content per serving.
• THC content must not exceed 0.3%.
• Batch numbers and manufacturing dates are typically included.
• Third-party lab testing is highly recommended, although not always legally required.
• No health claims are allowed without FDA approval.

Wisconsin consumers are encouraged to purchase CBD from sellers who provide transparent labeling and lab test results.

4. Buying CBD in Wisconsin: What Are Your Options?

Local CBD Shops

CBD products are available at a wide range of retail locations throughout Wisconsin, including health food stores, pharmacies, vape shops, and specialty CBD boutiques. Some locally owned businesses also sell CBD at farmers markets or wellness centers.

Advantages of shopping locally include:

• Personalized product recommendations
• Instant access to products without shipping delays
• In-store product sampling

Online CBD Retailers

Many consumers in Wisconsin prefer shopping online for the convenience and wider selection. Online stores often feature a broader range of CBD oils, gummies, capsules, and skincare products.

Benefits of buying CBD online:

• Larger variety of products and brands
• Access to customer reviews and ratings
• Often better prices, discounts, and subscription options
• Direct access to lab results and company transparency

Online orders must comply with federal law, meaning they must contain no more than 0.3% THC and be derived from hemp.

5. Choosing the Right CBD Product

When selecting a CBD product, consider the following factors:

• Type of CBD:
  • Full-Spectrum: Contains all plant cannabinoids, including up to 0.3% THC.
  • Broad-Spectrum: Contains cannabinoids and terpenes, but no THC.
  • CBD Isolate: Pure CBD with no other plant compounds.
• Product Form:
  • CBD Oil/Tinctures: Fast absorption and flexible dosing.
  • Gummies: Tasty and convenient for daily use.
  • Capsules: Precise dosing, ideal for routines.
  • Topicals: Applied directly to skin for localized relief.
  • CBD Drinks and Beverages: Hydration plus wellness support.
• Lab Reports (COAs):
  • Always choose products that provide third-party lab results.
  • Verify potency, purity, and THC levels.
• Reputation:
  • Stick to well-reviewed brands with strong customer feedback.

6. Is Marijuana Legal in Wisconsin?

No. Marijuana for recreational or medical use remains illegal in Wisconsin. There is currently no state-approved medical marijuana program, and possession of marijuana is treated as a criminal offense in most counties.

Penalties include:

• First offense: Misdemeanor with up to 6 months in jail and a $1,000 fine.
• Subsequent offenses: Felony charges, with harsher consequences.

Some cities, such as Madison, have decriminalized small amounts of marijuana, but this does not affect statewide laws.

7. Can You Travel with CBD in Wisconsin?

Yes. Traveling within Wisconsin with hemp-derived CBD products is legal as long as:

• The product contains no more than 0.3% THC.
• You can verify the product’s legality through packaging or lab results if needed.
• It is advisable to carry products in their original packaging when traveling.

When flying, TSA allows CBD products that meet federal guidelines. Always double-check laws if traveling out of state.

8. Is There an Age Restriction for Buying CBD?

Wisconsin does not have a state-mandated age restriction for purchasing CBD. However, most stores and online retailers voluntarily restrict sales to individuals 18 years or older.

If you’re under 18, it’s best to have parental supervision or consult with a healthcare professional before using CBD products.

9. Commonly Asked Questions About CBD in Wisconsin

Is CBD legal in Wisconsin in 2025?
Yes, as long as the CBD is hemp-derived and contains no more than 0.3% THC.

Can I get in trouble for using CBD?
No, using legal CBD products will not result in legal consequences in Wisconsin.

Does CBD require a prescription in Wisconsin?
No. CBD is available over the counter and online without a prescription.

Can I grow hemp at home?
No, only licensed hemp farmers can legally grow hemp in Wisconsin.

Will CBD show up on a drug test?
CBD itself will not show on a drug test, but full-spectrum products may contain trace THC that could cause a positive result.

Where can I buy CBD in Wisconsin?
You can buy CBD at local shops, pharmacies, and online retailers that comply with state and federal law.

Is CBD the same as marijuana?
No. CBD can be derived from hemp, which is legally distinct from marijuana due to its low THC content.

10. Why More People Are Turning to CBD in Wisconsin

Wisconsin residents are increasingly exploring CBD for a variety of potential wellness benefits, including:

• Stress and anxiety relief
• Better sleep quality
• Joint and muscle support
• Mood stabilization
• Focus and mental clarity

While CBD is not approved by the FDA to treat or cure any disease, many users report positive outcomes when using it as a natural supplement.

11. Future Outlook for CBD and Cannabis in Wisconsin

Wisconsin’s CBD industry is expected to grow in both retail and online sectors. Farmers continue to expand hemp cultivation, and consumers have become more informed about cannabinoid-based wellness.

Potential future developments include:

• Formal legalization of medical marijuana
• Introduction of more stringent CBD product testing laws
• Expansion of CBD beverage and food markets
• Rise of Wisconsin-based CBD brands and hemp farms

While marijuana legalization remains uncertain, the state’s acceptance of hemp-derived products makes Wisconsin a safe and viable market for CBD.

Final Thoughts

CBD is fully legal and accessible in Wisconsin in 2025 as long as it is derived from hemp and contains no more than 0.3% THC. Whether you’re purchasing in person or online, ensure you’re buying from reputable sources with clear labeling and verified lab results. Understanding the state laws helps you stay compliant and confidently explore the potential wellness benefits of CBD.

Wisconsin’s supportive stance on hemp-derived products ensures that consumers, farmers, and retailers alike can continue to thrive in a fast-growing industry. As public awareness and scientific research on CBD advance, expect even more changes, opportunities, and innovations in the state’s wellness market.

If you’re new to CBD, start low and go slow—and always prioritize quality and transparency.